Up With IE! To The Hand That Feeds!
By Andrew Goodman
Expert Author
Article Date: 2005-12-13
In all of the industry snobbery that makes slow adopters into an "outgroup," we've forgotten: people who work at tech companies, and early adopters of tech, could be less likely to click on the very ads their whole Web 2.0 world depends on for economic survival.
Think about it: folks who do the heavy lifting for companies like Yahoo and Google actually post openly about how they dislike advertising; about how "in a perfect world," companies would "just get found." Imagine if they were the actual user base!
So I say hooray for IE and IE users!
Also, let's revive AOL, and line dancing too. You think I'm kidding?
About the Author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.
In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.
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